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Behind the Scenes with Tanishq’s PR Agency: Saltine Communications Supports Tata Group’s Tanishq

Come along our journey as Tanishq’s dedicated PR agency in Singapore and discover how we orchestrated a successful PR campaign for the brand’s flagship store official launch in the Lion City and first foray into Southeast Asia.



In a momentous event on November 4, 2023, Tanishq, India's celebrated jewellery brand from the esteemed Tata Group, unveiled its inaugural boutique in Singapore, marking a significant milestone for the brand's global expansion. As Tanishq's dedicated PR agency, we proudly recap this monumental launch, exemplifying the brand's success and our privilege in being part of this remarkable journey.


The grand launch at #01-01, Centrium Square, 320 Serangoon Road, witnessed a convergence of esteemed guests and dignitaries, including H.E. Dr. Shilpak Ambule, the High Commissioner of India to Singapore, and Mr. KV Rao, Resident Director of ASEAN at Tata Sons. Their presence underscored the significance of Tanishq's entry into Singapore's vibrant market.


At the heart of the event was the articulation of Tanishq's core values and vision. Mr. KV Rao eloquently encapsulated Tanishq's journey of nearly 30 years, emphasizing its embodiment of elegance, tradition, and authenticity. The boutique, spanning over 2,800 square feet across two floors, showcased over 2,000 unique designs, a testament to Tanishq's commitment to offering superior craftsmanship and catering to the diverse preferences of Singapore's residents.


The launch was headlined by Tanishq's exclusive collections, notably the Dharohar collection, a beautiful fusion of cultural heritage and intricate craftsmanship – an ode to the then upcoming Diwali festivities.


Kuruvilla Markose, CEO of Titan International Business, reiterated Tanishq's commitment to excellence, ethical sourcing, and providing a personalized retail experience, reflecting the brand's dedication to perfection and customer satisfaction.


Tanishq's expansion into Singapore further solidifies its global footprint, following successful ventures in Dubai, the United Arab Emirates, Qatar, and the United States. As Tanishq continues its journey of redefining jewellery with its impeccable designs and unwavering commitment to quality, we stand alongside them, privileged and honored to play a pivotal role in this momentous aspect of their journey.

As their dedicated PR agency, we extend our heartfelt congratulations to Tanishq on this remarkable achievement. We look forward to continued collaboration, supporting their vision, and sharing their success stories with the world. Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.


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