Launching a startup is difficult enough. Getting people to notice it is even harder. Many founders assume that if they have a great product, journalists will naturally want to write about their business. Unfortunately, that’s rarely how media works. Every day, journalists in Singapore receive hundreds of pitches from startups, agencies, and businesses all competing for attention. Most of those emails are ignored—not because the companies aren’t good, but because the stories a

Getting featured in the media can significantly boost your company’s credibility, but many startups and SMEs assume it’s only possible if they have a huge marketing budget or major company announcement. The truth is, media coverage isn’t reserved for large corporations. Every year, startups, SMEs, and founder-led businesses in Singapore are featured in newspapers, online publications, business magazines, podcasts, television, and radio—not because they’re the biggest companie