Commune Brings Mediterranean Warmth to Singapore Homes with PR Agency Saltine Communications
- saltinecomm
- 5 days ago
- 2 min read
Step into Saltine’s journey as Commune’s PR agency, where we have worked to highlight their role in shaping thoughtful, design-forward living. Our focus was on positioning Commune as a brand that blends style with function, while ensuring every media feature gave readers practical inspiration they could bring into their own homes.
Singapore’s furniture e-commerce market pulled in US$630 million in 2024 and grew by 10 to 15 percent, showing how many of us are looking to bring style and warmth into our homes while shopping in new, more convenient ways. Saltine worked with Commune to spotlight their Hotel Paradiso Collection, a Mediterranean-inspired line that blends vintage character with modern comfort.
Commune is a homegrown furniture brand known for creating timeless, functional designs that speak to the way people actually live. Their Hotel Paradiso Collection takes inspiration from European charm and coastal living, giving homeowners the chance to bring that sense of escape into their everyday spaces. Saltine has been alongside Commune to shape these stories for the media, helping to highlight not just the designs themselves but also what they mean for families, young professionals and design lovers.
Saltine first curated a feature with Uchify, which gave readers an in-depth look at how Hotel Paradiso combines elegance with functionality. For Lookbox Living and Tatler Homes, Saltine expanded the story visually, allowing audiences to see how the pieces could fit into a variety of homes while still carrying that Mediterranean personality.
The team also dove into lifestyle-focused publications such as The Wellness Insider and Lifestyle Collective, where the angle leaned on the emotional side of design, showing how furniture can be more than a functional object but also a reflection of mood and identity. Through Our Parenting World, Saltine shared how Commune is not only appealing to design lovers but also to families, including the story of their award-winning Hegen 3-Way Stool that blends creativity with practicality.
With Zaobao and Shin Min, Saltine brought the story to the wider community, sharing how Commune as a local brand has continued to grow while staying rooted in thoughtful design. At the same time, features in Urban Ladies, Home + Living and The Vent Machine helped expand awareness among different readerships, from design-forward audiences to those simply looking for inspiration to refresh their homes.
By highlighting different sides of Commune across multiple outlets, Saltine made sure the brand’s work was seen in context, whether through culture, family, design or lifestyle. This approach showed that Commune is not just about selling furniture but about creating pieces that bring comfort, character and a sense of escape into the home.
Saltine Communications is proud to be Commune’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
Media Features Secured
Comments