Explore Saltine’s role as EZiD’s PR agency to position our client as a leading intelligent interior design matching platform as we uncover the media strategies essential for an effective public relations campaign promoting their innovative approach to home renovations.
Revolutionizing Interior Design in Singapore
Singapore’s interior design industry has long been plagued by the challenge of homeowners struggling to find trustworthy and qualified designers. Many interior designers (IDs) are merely salespersons rather than actual designers, leading to misaligned expectations and financial disputes. Recognizing this gap, EZiD was launched by media personality Ryan Tan to create a seamless, reliable, and intelligent matching platform for homeowners and interior designers.
EZiD simplifies the renovation process by curating a select group of 50 boutique interior designers, ensuring homeowners are paired with professionals who align with their vision and budget. This approach not only builds trust but also elevates the industry’s standards.
How EZiD Made Headlines
As EZiD’s PR agency, Saltine Communications crafted a compelling media strategy that positioned the platform as a game-changer in the interior design space. We focused on key angles such as consumer trust in the renovation process, the rise of tech-driven matchmaking in home services, and Ryan Tan’s entrepreneurial journey from content creator to startup founder.
Leveraging media relationships, we secured features in top-tier publications, highlighting EZiD’s unique value proposition. Our targeted pitching ensured widespread visibility among homeowners, interior designers, and industry stakeholders.
EZiD in the Media Spotlight
Saltine Communications is proud to be EZiD’s PR agency on record for this campaign in Singapore. We’re honored to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
List of Media Features Secured
As seen on:
Comments