From AI Hype to Real Productivity: How Agnes AI Is Getting Work Done with PR Agency Saltine Communications

Explore into Saltine’s journey as Agnes AI PR Agency, where we set out to position the Singapore-born startup as a practical, results-driven AI platform built for real work, not experimentation. In a market crowded with experimental tools and hype-led innovation, our goal was to position Agnes AI as a solution built for real productivity, helping students, educators, and teams turn ideas into completed work with clarity and structure.

As AI adoption accelerates in Singapore, the conversation is shifting. While more employees and students are using AI tools daily, many still struggle to turn generated text into finished, usable work. The demand is no longer for AI that talks well, but for AI that helps people actually get things done.

This is where Agnes AI comes in. Founded in Singapore and launched in July 2025, the platform quickly gained traction across Asia. Against this backdrop, Agnes AI has quickly emerged as one of Asia’s fastest-growing AI platforms. Founded by Bruce Yang, the platform surpassed two million registered users within just three months of its launch in July 2025. Built in Singapore and now used across more than 50 countries, Agnes AI has grown organically among students, educators, and corporate teams seeking tools that move beyond simple conversation to support real, structured work.

Unlike conventional chat-based AI tools that return fragmented responses, Agnes AI is designed to deliver complete, usable outputs. It supports users in researching topics, producing structured reports, and generating presentation-ready slides, all within a single workflow. As a result, users rely on Agnes AI to create academic summaries, pitch decks, training materials, and research briefs without having to piece together content from multiple platforms.

At its core, Agnes AI is built with a clear purpose. The team is developing a proprietary 7B reasoning model that prioritises logic, structure, and clarity over long-form text generation. Rather than chasing scale for its own sake, Agnes AI focuses on producing dependable, work-ready outputs that users can trust. Supported by published research in areas such as stable policy optimisation and multi-agent collaboration, the platform reflects a practical, Asia-built approach to AI productivity that is grounded in real-world execution.

Saltine Communications, as Agnes AI’s PR agency, implemented a tailored media outreach strategy to amplify the platform’s vision and increase its visibility within Singapore’s technology landscape. By centering the narrative on practical AI adoption, productivity, and real-world use cases, we highlighted how Agnes AI is helping students, educators, and teams move from experimentation to meaningful outcomes.

Through strategic media placements, Saltine Communications secured coverage across key technology and business platforms, effectively introducing Agnes AI’s capabilities and rapid growth to a wider audience. Our approach combined clear storytelling with strong media relationships to ensure the platform’s message reached the right audiences at the right time, playing an important role in positioning Agnes AI as a credible and fast-rising player in the AI productivity space.

Saltine Communications is proud to be Agnes AI’s PR agency of record for this campaign in Singapore. We’re honoured to celebrate our client’s achievements alongside them as their dedicated PR partner in Singapore and Southeast Asia. Drop us a note at hello@saltinecomms.com to find out how we can get your brand into the media at affordable rates.

As seen on:

• SMEhorizon

• E27

• Technode

• Tech In Asia

• IT Brief Asia