From Root to Result: How Glamore Is Changing Hair Health with PR Agency Saltine Communications
- saltinecomm
- Feb 19
- 2 min read
Dive into Saltine’s journey as Glamore’s PR Agency, where we worked to position the brand as a results-driven scalp care label focused on long-term hair health rather than quick fixes. In a market saturated with miracle claims and short-term solutions, our goal was to spotlight Glamore’s science-backed approach and its emphasis on prevention, education, and everyday scalp care.
Hair loss and scalp issues are often treated as cosmetic concerns, yet many people continue to rely on non-professional remedies instead of addressing the root causes early. From dandruff and oil imbalance to clogged follicles and inflammation, these issues are frequently worsened by lifestyle factors such as stress, poor diet, and lack of sleep. Our hair can only thrive when its roots are strong and well cared for. In the same way, a healthy scalp forms the foundation for hair growth, supplying the nutrients needed for fuller, stronger strands. Yet, many people continue to focus solely on hair treatments, often overlooking the condition of the scalp itself.
Research published in the Korean Journal of Dermatology highlights that many individuals experiencing hair loss or scalp issues turn to non-professional remedies rather than seeking expert care, missing opportunities for more effective and long-term solutions.
Founded by Chris Chua, a haircare professional with over 20 years of industry experience, Glamore was launched in August 2024 to close this gap. The brand was built on a simple belief, healthy hair begins with a healthy scalp, and meaningful results require consistency and informed care rather than one-off treatments.
Chris has consistently emphasised that while shampoos and supplements can support scalp health, they are not instant solutions for genetic or medical hair loss. Glamore’s products are instead positioned as long-term support tools that help prevent issues from worsening while maintaining scalp health over time.
With over 10,000 bottles sold since launch, Glamore has already established trust among consumers looking for realistic, science-backed solutions that bridge salon care and home routines.
Saltine Communications, as Glamore’s PR agency, implemented a tailored media outreach strategy to elevate the brand’s visibility within Singapore’s beauty and wellness landscape. By centering the narrative on scalp health, prevention, and long-term hair care, we highlighted how Glamore is shifting the conversation from quick fixes to sustainable, science-backed solutions for healthier hair.
Through strategic media placements, Saltine Communications secured coverage across key beauty, wellness, and lifestyle platforms, effectively introducing Glamore’s scalp-first philosophy and hero products to a wider audience. Our approach combined education-led storytelling with strong media relationships to ensure the brand’s message reached the right consumers at the right time, playing an important role in positioning Glamore as a credible and emerging voice in the scalp care space.
Saltine Communications is proud to be Glamore’s PR agency of record for this campaign in Singapore. We’re honoured to celebrate our client’s achievements alongside them as their dedicated PR partner in Singapore and Southeast Asia. Drop us a note at hello@saltinecomms.com to find out how we can get your brand into the media at affordable rates.
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