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Insights from Skinscape’s PR Agency: Saltine Communications Drives Media Campaign in Singapore

Dive into our journey as Skinscape’s dedicated PR agency in Singapore and discover how we orchestrated a successful PR campaign for the brand.




In the dynamic landscape of beauty trends, Asia stands at the forefront, driving innovation and setting the pace for the global aesthetic industry. With a deep-rooted cultural emphasis on beauty and a growing middle class, Asia has witnessed significant growth and transformative shifts in beauty practices.


With the rise of social media and the influence of beauty influencers, there has been a growing desire for more realistic and achievable beauty standards. Gone are the days of overly exaggerated features and heavily manipulated appearances. More individuals including celebrities are jumping on this bandwagon. As society places an ever-growing emphasis on holistic well-being, individuals seek innovative solutions to enhance their natural beauty and embrace a sense of inner radiance. It is no longer just about quick fixes or temporary changes but rather about embracing long-term well-being and harmonizing the body, mind, and spirit. This for example involves incorporating skincare routines that prioritize prevention, protection, and nourishment of the skin, rather than solely focusing on concealing or treating specific concerns.


According to recent statistics, the Asian beauty market is projected to reach unprecedented heights, with a CAGR of 6.38 % over the next few years. As the Asian beauty market continues to flourish, it is imperative for aesthetic clinics to stay abreast of these trends and cater to the evolving needs of their clientele. By offering innovative and personalized treatments that align with the region's beauty preferences, clinics can establish themselves as leaders in the pursuit of holistic beauty and wellness in Asia.


A Shift Towards Authentic Beauty


Influenced by the rise of social media and the sway of beauty influencers, there's a growing desire for more attainable and realistic beauty standards. This trend transcends beyond everyday individuals and includes celebrities who are now endorsing and embracing a more authentic approach to beauty. The focus has shifted from quick fixes and temporary changes to long-term well-being and a harmonious balance of body, mind, and spirit. Skincare routines that prioritize prevention, protection, and nourishment of the skin are gaining precedence over merely concealing or treating specific concerns.


The Ascending Asian Beauty Market


Recent statistics project that the Asian beauty market is set to achieve unprecedented growth with a Compound Annual Growth Rate (CAGR) of 6.38% in the coming years. As this market continues to flourish, it becomes imperative for aesthetic clinics to keep pace with evolving trends and cater to the changing needs of their clientele. By offering innovative and personalized treatments that align with regional beauty preferences, clinics can establish themselves as leaders in the pursuit of holistic beauty and wellness in Asia.


Skinscape Clinic: A Beacon of Excellence


Skinscape Clinic shines as a beacon of distinction in Singapore's aesthetic landscape. It sets itself apart by embodying unwavering commitment to excellence, innovation, and personalized care. The clinic's relentless dedication to holistic well-being and the enhancement of natural beauty redefines the standard of aesthetic excellence in the industry.


Led by the esteemed Dr. Harvey Ho Han Loong, Skinscape Clinic stands as a testament to enhancing beauty rather than creating drastic transformations. Dr. Harvey's expertise and dedication have earned him recognition as a leader in the field. Each client embarks on a transformative journey guided by a compulsory consultation with Dr. Harvey, ensuring a bespoke treatment plan tailored to their unique needs and exceptional results from the very first visit.



The Skinscape Experience


Unlike other clinics that offer trial sessions, Skinscape Clinic believes in delivering excellence from the outset, leaving no room for compromise. Their commitment to personalized care, pioneering treatments, and a holistic wellness approach makes Skinscape Clinic a game-changer in the Singaporean aesthetic scene.


Saltine Communications is proud to be the PR agency on record for Skinscape Clinic. We’re happy and honoured to be able to celebrate our clients’ achievements alongside them! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.


As a testament to their success, Skinscape Clinic has been featured in various renowned media outlets, including:


1) L'Officiel Singapore

https://www.lofficielsingapore.com/beauty/l-officiel-tries-the-skinscape-combination-laser-peel


2) Money FM

https://www.moneyfm893.sg/guest/dr-harvey-ho-han-loong-skinscape-clinic/


3) The Straits Times

https://www.straitstimes.com/life/beauty-and-the-boys


4) VOGUE Singapore

https://vogue.sg/treatments-to-try-skininc-oxygen-facial-rf-microneedling/


5) Vanilla Luxury

https://www.vanillaluxury.sg/magazine/beauty-reviews-skin-hair-teeth-and-body-treatments-we-recommend


and more.

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