Dive into Saltine’s journey as Journey to Inner Peace’s PR Agency, positioning our client as the provider of accessible meditation in Singapore, as we share how we secured media coverage by offering an exclusive preview of their upcoming free meditation event led by His Holiness Shree Shivkrupanand Swami.
Combating Stress with Meditation
Our approach focused on highlighting the pressing issue of stress in Singapore, where recent statistics reveal that 87% of individuals reported feeling stressed in 2023. This alarming figure, significantly higher than the global average, highlights the need for effective stress management solutions. Recognizing the widespread stress in Singapore, we shared the story of Himalayan Samarpan Meditation as a path to personal transformation. This isn't just about stress management; it's about connecting with your inner self and finding lasting peace. His Holiness Shree Shivkrupanand Swami’s teachings emphasize experiencing spirituality, making it a practical and transformative tool for modern life.
Meditation for Everyone
One of the most compelling aspects of Journey to Inner Peace is its commitment to making meditation accessible to everyone, regardless of background or experience. By offering free events and daily group meditations, J2IP creates a welcoming space for Singaporeans to explore the benefits of meditation without barriers. This focus on inclusivity allows individuals to connect with others on a similar path and support each other's journeys toward inner peace
Partnering for Peace: Spreading the Word with Saltine
Our strategic media outreach, which included an exclusive media invite to experience Himalayan Samarpan Meditation firsthand at The Fullerton Hotel, helped generate coverage across various platforms. This outreach highlighted Journey to Inner Peace's ongoing efforts, including their annual free meditation events since 2015 that have attracted over 1,500 participants each year. It also emphasized how this consistent engagement has fostered a supportive community dedicated to well-being and soulful living in Singapore
Saltine Communications is proud to be Journey 2 Inner Peace’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
List of Media Features Secured
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