EcoRing Raises Awareness on Spotting Luxury Fakes in a Growing Resale Market with PR Agency Saltine Communications
- saltinecomm
- Mar 12
- 2 min read
As interest in the resale market for luxury goods continues to grow, more consumers are becoming cautious about authenticity when purchasing pre-owned designer items. This created an opportunity for Saltine to spotlight the expertise of EcoRing Singapore during their campaign journey, a luxury resale and appraisal company originally founded in Japan in 2001 and now operating across multiple markets including Singapore.
To address this timely topic, let's walk through how Saltine worked with Venessa Leong of EcoRing, who represented the brand as spokesperson. Through her expertise in luxury authentication and resale trends, the campaign focused on educating consumers on how to identify counterfeit luxury items and what to look out for when buying second hand designer goods.
The media outreach aimed to position EcoRing as a trusted authority in luxury authentication while contributing useful insights to the public on spotting fake items. To build credibility around the topic, Saltine positioned EcoRing within a broader conversation about the rise of counterfeit luxury goods and the growing resale market. The strategy centred on securing opportunities for Venessa Leong to share practical knowledge on identifying counterfeit products, while highlighting EcoRing’s professional appraisal expertise.
In addition to expert commentary, the outreach also emphasised real world scenarios consumers encounter when buying pre owned luxury goods. This included common mistakes buyers make, the subtle signs experts look for when authenticating products, and how professional appraisers evaluate luxury items.
This approach allowed the coverage to go beyond brand promotion and instead position EcoRing as a practical resource for consumers navigating the luxury resale space. The outreach resulted in a mix of broadcast, digital and vernacular media coverage, helping the story reach a wide audience across different demographics.
A radio feature on MoneyFM invited Venessa Leong to discuss the increasing presence of counterfeit luxury items and how consumers can better identify them when purchasing second hand goods. On television, Channel 8’s Hello Singapore covered the topic through a feature segment highlighting practical tips for spotting counterfeit items. The segment was distributed across multiple platforms including broadcast television, digital video, and social media, significantly expanding its reach.
The story was also featured in Shin Min Daily News, where the topic was explored through a Mandarin language editorial angle that focused on consumer awareness and practical advice when buying luxury goods.
Through these features across radio, television and digital platforms, EcoRing was able to reach a wider audience and position itself as a trusted voice in the luxury resale and authentication space. By spotlighting Venessa Leong’s insights on spotting counterfeit goods and understanding the second hand market, the coverage helped introduce EcoRing’s expertise to consumers who are becoming increasingly conscious about authenticity and value when buying or selling luxury items. It also reinforced EcoRing’s role in supporting a more informed and responsible resale culture in Singapore.
Saltine Communications is proud to be EcoRing’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
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