Tessellate Co Moves to a Bigger Home in Wheelock Place with Tessellate Co's PR Agency Saltine Communications
Let's take a closer look at how Saltine Communications as Tessellate Co's PR Agency helped the home-grown jeweller share news of its bigger boutique in Wheelock Place with readers of The Straits Times.
In August 2024, The Straits Times featured Tessellate Co in its Style News round-up, alongside established beauty names such as Lush, Jungsaemmool, Garnier and Bio-essence. For a local jeweller, sharing the page with these brands helps put its name in front of a much wider audience of shoppers.
The report shared that local jeweller Tessellate Co had moved to a new space within Wheelock Place. The new store measured 743 sq ft, almost double the size of its previous store in the same mall. With the support of Tessellate Co's PR agency, news of the move reached The Straits Times readers looking for new places to shop.
At the heart of the store are gemstones handpicked and sourced by founder Ms Peh Jing Mei on her travels abroad. In the new store, shoppers could explore these stones in person. The boutique is at B1-02 Wheelock Place, 501 Orchard Road.
The boutique also has a section called Bespoke by Tessellate, where customers can craft milestone jewellery such as engagement rings, wedding bands, and personalised pendants and bracelets. At the time of the report, ready-to-wear pieces started at S$49, while bespoke pieces started from S$1,500.
For retail brands, a store move is more than a change of address. It is a chance to tell customers what is new, from a bigger space to new services, and a timely hook for lifestyle editors putting together their round-ups. Tessellate Co's PR agency helped turn the jeweller's move into a story worth featuring.
By pairing travel-sourced gemstones with a dedicated bespoke service, Tessellate Co is giving shoppers in Singapore a personal way to mark life's milestones. With the support of Tessellate Co's PR agency, the jeweller continues to share its journey with new customers.
Saltine Communications is proud to be Tessellate Co's PR agency on record for this campaign in Singapore. We're honoured to celebrate our clients' achievements alongside them as their dedicated PR agency in Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
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