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Vertical Institute Amplifies Vision of Upskilling Learning with PR Agency Saltine Communications

Updated: Jun 8

Dive into Saltine’s journey as Vertical Institute’s PR agency to position our client as a leading online upskilling platform as we uncover the media strategies essential for an effective public relations campaign promoting their courses.

In today's rapidly evolving job market, staying ahead of the curve is no longer just an option; it's an absolute necessity. According to Randstad's 2022 Workmonitor report, a staggering 91% of Singaporean workers express a strong desire for professional growth and development. With technology advancing at an unprecedented pace, both individuals and businesses must adapt, thrive, and succeed through upskilling. In this article, we explore the shifting landscape of skill development and how Competency-Based Education (CBE) and innovative institutions like Vertical Institute Singapore are shaping the future with the support of Saltine Communications, a leading Singapore PR agency.

The Call for Continuous Upskilling

The digital age has ushered in a transformative era, where disruptive technologies and changing market dynamics have reshaped the very fabric of our economy. The pace of innovation continues to accelerate, leading to new industries, job roles, and skills becoming highly sought after. A report published by Dell Technologies revealed that over 85% of jobs that will exist in 2030 haven't even been invented yet. It's a race against time to remain relevant and competitive.

Competency-Based Education (CBE) - A Game Changer

Traditional education models are no longer sufficient in the face of these rapid changes. The modern economy demands a shift towards continuous upskilling and a focus on mastery rather than grades. Enter Competency-Based Education (CBE), a model that allows learners to advance based on their ability to master a skill or competency at their own pace, regardless of their environment. CBE is tailored to meet diverse learning needs and is ready to prepare Singaporeans for the new digital era.

Vertical Institute Singapore: Pioneers in Digital Upskilling

Vertical Institute Singapore stands at the forefront of skill upscaling in the digital era. With a deep understanding of current trends and state-of-the-art technologies, Vertical Institute is revolutionizing the way professionals acquire new skills and adapt to the ever-evolving demands of the future. Their mission is clear: to future-proof your career.

Embracing the Challenge: Blockchain & Cryptocurrency Course

Technology, automation, and artificial intelligence are transforming industries faster than ever before. Jobs once considered secure are being replaced by machines, leaving many individuals vulnerable and uncertain about their futures. However, within this challenge lies an opportunity - a chance to embrace change, acquire new skills, and become the architects of our own success stories.

Vertical Institute recognizes the growing importance of blockchain and cryptocurrency in the digital economy. To bridge the knowledge gap, they have designed an industry-leading Blockchain & Cryptocurrency Course. This course is designed to make blockchain accessible to everyone, irrespective of their prior experience in finance. The syllabus is carefully crafted to help students navigate the complex landscape through hands-on activities and real-world examples.

SkillsFuture Credits: Making Learning Accessible

Vertical Institute understands the financial constraints that some individuals may face when seeking to upskill. To ease the burden, their courses, including the Blockchain & Cryptocurrency Course, are claimable using SkillsFuture credits, making education more accessible to all.

The digital age is reshaping the way we work and the skills we need to succeed. Vertical Institute Singapore, with unwavering support from Saltine Communications, a leading Singapore PR agency, is at the forefront of empowering individuals to embrace change, upskill, and future-proof their careers - by fostering innovation, promoting accessibility, and delivering practical learning experiences that equip Singaporeans with the skills they need to thrive in this rapidly evolving landscape.

Saltine Communications is proud to be Vertical Institute's PR agency of choice for their campaign. We celebrate their achievements in their journey as they continue to redefine upskilling courses. 

If you're seeking to elevate your brand's presence and gain media visibility, we invite you to reach out to us at

As seen on:

Portfolio Magazine 

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