Ednovation Shapes Future of Early Learning with PR Agency Saltine Communications
- saltinecomm
- Sep 15
- 2 min read
Venture into Saltine’s journey as Ednovation’s PR agency, where we have worked to highlight their pioneering role in early childhood education. Our focus was on positioning Ednovation as a leader in balancing technology and play, while ensuring that every media feature gave parents and educators useful insights that they could take home.
A recent survey by the Singapore Ministry of Education found that over 70% of parents believe digital literacy should be taught from as early as preschool. Many also shared worries about how to balance technology alongside the action of learning through play. This growing need for future-ready education helps to set the stage for our work with Ednovation.
At its core, Ednovation is a homegrown education provider started in 1991. They run more than 60 preschools across Asia and are known for mixing play-based learning with programmes in AI, robotics, and bilingual education. Their goal is to raise children who are not only ready for school but also to become creative, adaptable, and confident in a fast-changing world.
We are able to share ideas from Ednovation which is featured by Saltine in ways that helps parents and teachers to see how technology could fit naturally into a child’s world. Instead of just showing new tools, Saltine shared the bigger picture: how children can explore AI, coding, and robotics without losing the joy of play and human connection.
For example, in The Straits Times, Saltine shared the story of dancing robots and even a digital capybara that helped preschoolers learn about AI. It was fun, easy to picture, and this showed how Ednovation makes complex ideas simple for young children. With the article in e27, Saltine dove into the topic of screen time, curating Ednovation’s insights on how parents can guide children to use technology with purpose.
Similarly, for Zaobao, Saltine featured the growing demand for AI-based preschool programmes, showing how Ednovation is part of a bigger change in Singapore’s education scene. Then, on theAsianParent, Saltine expanded the conversation by highlighting male preschool teachers and the role they play in shaping children’s learning experiences. These stories helped broaden Ednovation’s voice beyond classrooms, bringing them into larger conversations about education and society
Most importantly, on CNA, Saltine’s work helped show Ednovation’s impact on a national scale, where coverage revealed a 75% jump in preschoolers learning AI programmes, with Ednovation leading the way. This was a key moment that tied Ednovation’s efforts to a wider movement in Singapore.
Through these stories, Saltine was able to highlight Ednovation’s role in shaping the future of education while keeping the message relatable to parents, educators and the wider community. By focusing on both innovation and the human side of learning, the features gave readers a clearer picture of how Ednovation is making an impact in early childhood education.
Saltine Communications is proud to be Ednovation’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
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