Explore Saltine’s journey as Acrysty Co.’s PR agency, working to establish our client as a leading destination for authentic crystal jewellery while we uncover the media strategies that are essential for an effective public relations campaign promoting their exquisite collections.
Lately, it feels like everyone's been drawn to the beauty and energy of crystals, especially here in Singapore. With life moving at a million miles an hour, people are searching for ways to find their center and add a little positivity. That's where Acrysty Co. shines! Our goal is to make them the place where people can discover authentic crystal jewellery that's not only stunning but also deeply personal.
To kick off the grand opening, we developed a comprehensive media outreach strategy that highlighted the brand's commitment to quality and craftsmanship. We shared the story of founder Charlene Lim, who meticulously selects each crystal to ensure that every piece resonates with its wearer. This personal touch is what sets Acrysty Co. apart and makes it a special place for customers looking to connect with the energy of crystals.
We organized an exclusive media preview event for the grand opening, inviting journalists and lifestyle bloggers to experience the magic of Acrysty Co. firsthand. Attendees were treated to an immersive experience where they could explore the stunning collections, learn about the properties of different crystals, and understand how these pieces can enhance emotional and spiritual well-being.
Our outreach efforts included pitching stories to lifestyle publications and local news outlets, emphasizing the growing trend of crystal jewellery and its appeal among Singaporeans seeking balance and positivity in their lives. By showcasing Acrysty Co.’s unique offerings and inviting the media into their world, we successfully generated buzz around the grand opening.
Saltine Communications is proud to be Acrysty Co.’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
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