Genius Mind Champions Ethical Tuition Choices with Genius Mind’s PR Agency Saltine Communications

Let’s take a closer look at how Saltine Communications as Genius Mind’s PR Agency is helping the tuition-matching platform steer parents away from fear-based advertising, highlighting instead a path built on trust, personalization, and genuine connections.

The conversation around tuition in Singapore has been heating up, especially after Education Minister Chan Chun Sing spoke against centres using fear-based marketing tactics to target anxious parents. With promoters distributing flyers outside primary schools and campaigns designed to stoke worry, the industry faces mounting scrutiny. Against this backdrop, Genius Mind’s PR agency has been working closely with the platform to spotlight a more ethical, trust-based approach to helping families find the right tutors.

At the same time, parents are pushing back. More families are turning to personal recommendations and referrals, favouring trust over aggressive advertising. This shift reflects a deeper need: to find educators who understand children as individuals, not statistics. Supported by Genius Mind’s PR agency, the platform positions itself as an alternative to fear-driven marketing by offering a personalised and intuitive tutor-matching service.

One such success story comes from Fathima, a mother in Tampines. Facing her son’s struggles in Mathematics just two months before exams, she worried about finding affordable and effective help. Genius Mind introduced her to Ahmad Naufal, a qualified full-time tutor. Despite his higher usual rates, the agency negotiated a plan that worked within her budget. With only weekly lessons, Ahmad not only improved her son’s academic skills but rebuilt his confidence. By January 2025, he had successfully passed his exam, an achievement Fathima calls remarkable.

By championing ethical, trust-based solutions, Genius Mind is leading a new direction in Singapore’s tuition landscape. With the support of Genius Mind’s PR agency, the platform continues to highlight how parents can make better choices free from fear, while ensuring every child receives the guidance they deserve. Drop us a note at hello@saltinecomms.com to explore how we can bring your brand’s story to life in the media at affordable

As Seen On :

• Technode

• MoneyFM 

• E27 

• Lianhe Zaobao

• The Straits Times (Me and My Money)

• CNA938 

• Berita Harian