From Viral Hair Hacks to Proven Scalp Care: How RAUSCH is Changing the Haircare Treatments with PR Agency Saltine Communications
- saltinecomm
- 7 days ago
- 3 min read
Dive into Saltine’s journey as RAUSCH’s PR agency, as we worked to position the Swiss heritage brand as a pioneer in addressing one of Singapore’s most overlooked beauty and wellness needs: scalp health. By reframing the conversation from quick-fix hair hacks to long-term scalp care, we uncovered the media strategies essential for driving an effective PR campaign—showcasing how RAUSCH’s 135 years of herbal expertise is helping consumers achieve healthier hair by starting at the root.
In Singapore’s hot and humid climate, where pollution only adds to the mix, scalp issues are a common struggle. According to Statista, the top concerns among women here are damaged hair (48%), dry hair (46%), and dandruff (31%). What many don’t realize is that these problems often point back to the same root cause: an imbalanced or neglected scalp.
That’s why more people are starting to rethink their routines. Instead of relying on quick fixes that only target the hair’s surface, the focus is shifting to scalp health. After all, just like skin, the scalp thrives on consistency, balance, and gentle care. A nourished scalp lays the foundation for stronger, healthier strands, and may be the key to tackling everything from hair fall to itchiness to the frustrating greasy-but-dry paradox.
Additionally, most of us have focused on fixing our hair strands with products that give quick but short-lived results, such as serums for shine, sprays for volume, masks for frizz for a long time. However, the real foundation of healthy hair is the scalp. Think of it like soil, if the soil is weak, the plants won’t thrive. The same goes for your scalp, when it’s unhealthy, your hair struggles to grow strong. In fact, research in the International Journal of Trichology shows that scalp condition is directly linked to hair growth and retention. That’s why more people today are skipping the quick fixes and turning to gentler, long-term routines that focus on scalp health first. Because when your scalp is happy, your hair naturally follows.
RAUSCH, a Swiss brand with over 135 years of experience in herbal hair and scalp care. Though it’s been around in Singapore for a while, RAUSCH recently made a comeback with a fresh focus on educating people about why scalp health matters. The brand is known for its use of 87 different herbs and plant-based extracts, creating formulas that are gentle but seriously effective at bringing balance back to the scalp. Unlike many quick-fix treatments that lean on synthetic boosters for short-term results, RAUSCH takes the long view. Their products are backed by clinical studies and real consumer trials to make sure they deliver results that last.
RAUSCH’s belief is simple, healthy hair starts with a healthy scalp. That’s why their products are made to tackle common issues like hair loss, dandruff, or an oily scalp by working gently and consistently over time. No harsh stuff like silicones or sulfates, just carefully chosen herbs that bring your scalp back into balance. And with every product made in Switzerland using high-quality botanical extracts, you know you’re getting formulas crafted with care from start to finish.
Saltine Communications, as RAUSCH’s PR agency, developed a targeted media outreach strategy to spotlight the Swiss heritage brand’s expertise in scalp-first haircare and its mission to educate consumers in Singapore on the importance of scalp health. By focusing on themes such as long-term care, natural ingredients, and holistic wellness, we showcased how RAUSCH goes beyond quick fixes to offer proven, gentle solutions that restore balance from the root up.
Through strategic media placements, Saltine Communications secured impactful coverage that highlighted RAUSCH’s role in reshaping the haircare conversation, introducing its 135 years of botanical expertise and signature use of 87 herbs to a new generation of consumers. Our approach combined strong media relations with compelling storytelling, positioning RAUSCH as a trusted global brand leading the scalp-care movement in Singapore.
Saltine Communications is proud to be RAUSCH’s PR agency of record for this campaign in Singapore. We’re honored to celebrate our clients’ achievements alongside them as their dedicated PR partner in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand into the media at affordable rates.
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