An Exam-plary Media Campaign with Keynote Learning's PR Agency: Saltine Communications Scores Top Media Features

Dive into Saltine’s journey as Keynote Learning PR Agency to showcase how Singapore’s most dedicated tutors are redefining the tuition landscape by retaking O-Level exams themselves. Through strategic media outreach, Saltine Communications positioned Keynote Learning as a trusted, innovative education brand featured in leading publications like The Straits Times and The New Paper.

In Singapore’s competitive tuition industry, credibility and differentiation are essential. Parents and students alike look for tuition centres that not only deliver results but also understand the pressures of the exam system first-hand. Keynote Learning sought to strengthen its brand story and connect with a wider audience through media visibility.

Partnering with Saltine Communications as their PR agency, Keynote Learning was able to highlight its unique teaching philosophy: tutors who walk the talk by sitting for national O-Level English, Physics, and Chemistry exams year after year. This powerful narrative built trust with parents while reinforcing the dedication and empathy that define Keynote Learning’s approach.

Saltine Communications, repping as Keynote Learning's PR Agency, developed strategic angles that resonated strongly with the media:

Proof of Commitment – Tutors at Keynote Learning retake national O-Level exams annually, proving their mastery of content and commitment to students’ success. This dedication sets them apart from traditional tuition providers.

Relatable Role Models – By framing tutors as “exam companions” who share the same challenges as their students, we positioned Keynote Learning as an institution built on empathy, resilience, and mutual support.

These narratives ensured Keynote Learning’s story was both newsworthy and memorable, securing placements that reinforced its credibility in the education space.

The campaign successfully secured national-level coverage, enhancing Keynote Learning’s brand authority and visibility among parents, students, and the broader education community. By focusing on authentic storytelling and strong media relationships, Saltine Communications helped position Keynote Learning as one of Singapore’s most trusted tuition providers.

Saltine Communications is proud to be Keynote Learning PR Agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.

As Seen On:

The Straits Times

The New Paper TheAsianParent Shin Min RICE Media