Dive into Saltine’s journey as Fong Sheng Hao’s PR Agency to position our client as the provider of the best Taiwanese breakfast in Singapore, as we uncover the media strategies essential for an effective public relations campaign promoting their authentic offerings.
Highlighting Authenticity and Quality
Our approach focused on several key angles that resonated with Singaporean media and consumers. We emphasized Fong Sheng Hao's unique selling proposition: the near-exclusive use of Taiwanese ingredients, the in-house baking of bread, and the dedication to traditional methods. The story of Louis and Benedict, the two dads who spent a year in Taiwan learning the craft from the founder himself, provided a compelling human-interest angle.
Two Dads and a Year in Taiwan
One of the most compelling aspects of Fong Sheng Hao's story is the dedication of its founders, Louis and Benedict. Their journey, which involved spending a year in Taiwan learning from the original founder, Steven Hsu, provided a rich narrative. This human-interest angle, combined with the brand's commitment to sourcing 99% of its ingredients from Taiwan, formed the core of our media outreach.
Spreading the Word with Saltine Communications
We knew Fong Sheng Hao had something special. Their dedication to authentic Taiwanese flavors, the founders' story, the sheer deliciousness of the food – it all added up to something worth sharing. So, at Saltine Communications, that's what we focused on. We worked on getting their story out there, connecting them with the right media and food lovers in Singapore, and inviting them for a taste to experience it first hand. It's a competitive food scene, for sure, but we knew people were hungry for something real. And with Singaporeans spending so much on dining out, we knew there was an appetite for authentic experiences like Fong Sheng Hao.
Saltine Communications is proud to be Fong Sheng Hao’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
List of Media Features Secured
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