From Carparks to Community: Parking Day 2025 with Saltine Communications as Bold at Work’s PR Agency

Let’s take a closer look at how Saltine Communications as Bold at Work’s PR Agency helped Parking Day 2025 turned ordinary carpark lots into extraordinary spaces for play, art, and togetherness.

What began as a grassroots movement in San Francisco has found a unique home in Singapore. This year, Jurong East became the stage for Parking Day 2025, where students, artists, and neighbours reimagined asphalt spaces as lush mini-gardens, colourful art corners, and lively performance zones. The result? A weekend that invited the public to slow down, connect, and see the familiar through a fresh lens.

The event has steadily grown over the years with the support of URA and community partners. From its early presence in the city centre, Parking Day has now branched into the heartlands, bringing creativity closer to where people live and work. Jurong East’s edition stood out for its diversity: art therapy booths sat next to children’s play corners, while shaded rest stops encouraged conversations among strangers. Each activation was a reminder that shared spaces can spark joy, healing, and connection.

With each new edition, momentum continues to build. Residents are no longer just visitors but co-creators, shaping how their neighbourhoods feel and function. Parking Day has become more than an event; it’s a gentle call to imagine what our car-centric cityscape could look like if people came first.

By blending imagination with community spirit, Parking Day 2025 reframed Jurong East not as a transit hub, but as a gathering ground filled with possibility. The event proved that even a parking lot can be transformed into a place of meaning when creativity and purpose come together. With Saltine Communications as Bold at Work’s PR Agency, Parking Day 2025 came to life, transforming everyday carpark lots into vibrant spaces of play, art, and togetherness.

Saltine Communications is proud to represent Bold at Work as their PR Agency and help to spotlight amazing initiatives like Parking Day 2025 that champion people-first design and inspire new ways of living in the city. We’re honoured to celebrate these stories of transformation alongside our clients as their dedicated PR agency in Singapore. Drop us a note at hello@saltinecomms.com to explore how we can bring your brand’s story to life in the media at affordable

As Seen On : 

• CNA 

• ByKidO

• The New Age Parents

• The Smart Local

• Sethlui

• Yahoo Singapore

• Berita

And more!