Step into Saltine Communications’s journey as QN Wellness’ PR agency, where we’ve worked to position the brand as a trusted name in health and wellness. Dive into the media strategies that have been pivotal in crafting an effective PR campaign, showcasing how QN Wellness' Colon Care™ is helping people take charge of their well-being.
The Impact of Proper Toilet Posture: A Solution for Constipation
Constipation is a common issue affecting many people worldwide, with many turning to unconventional remedies. A TikTok video gained viral attention, showcasing a new sitting position to alleviate constipation. But does this viral "hack" really work? As it turns out, sitting posture plays a crucial role in digestive health, and QN Wellness is here to help.
Constipation is a common issue that affects many people, causing discomfort and pain. In Singapore, study found that women were found to have a far higher prevalence of chronic constipation than men (11.3% versus 3.6%). The way you sit on the toilet can significantly impact your bowel health. Overall, 7.4% of the population in Singapore suffer from chronic
constipation.
Saltine Communications is proud to serve as QN Wellness’ PR agency, positioning the brand as a pioneer in digestive health solutions. By leveraging media outreach strategies to highlight the importance of sitting correctly on the toilet for optimal bowel health. Saltine Communications has messaging that focuses on their product, Colon Care™, which contains Psyllium Seed extract, proven to help with digestion and relieve constipation.
Media Outreach Strategies for Digestive Health
Saltine Communications took a multi-faceted approach to securing media coverage for QN Wellness. Through targeted trend jacking angles, we successfully aligned QN Wellness with the growing conversation about digestive health and the viral TikTok trend. Our strategy was simple yet effective - highlight how the viral trend of sitting correctly on the toilet fits seamlessly with QN Wellness’ scientifically-backed solution.
Saltine Communications is proud to be QN Wellness’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
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