Madly Gems Partners PR Agency Saltine Communications in Redefining Ethical Luxury with the World’s Rarest Colored Gemstones

Let’s dive into how Saltine Communications, Madly Gems’ PR agency, is helping the jeweler shatter industry conventions by championing ethical sourcing, artisanal mining, and extraordinary craftsmanship. With fresh backing from East Ventures and Saltine amplifying its story, Madly Gems is poised to lead a new era of sustainable luxury where beauty and responsibility shine together.

Madly Gems is a Singapore-based jeweler that has become synonymous with rare colored gemstones and uncompromising ethical standards. Every piece they create is designed to celebrate life’s most precious moments, blending vibrant gemstones with artistry and meaning.

What sets the brand apart is its dedication to ethical sourcing. As the only jeweler in Singapore certified by the International Colored Gemstone Association (ICA), Madly Gems ensures every gemstone is responsibly mined, fairly traded, and fully traceable to its origin. By working with artisanal mining communities and trusted suppliers, the brand promotes fair wages, environmental care, and long-lasting impact.

Another thing that sets the brand apart is its focus on bespoke craftsmanship. Every gemstone is hand-selected for its brilliance and transformed into a one-of-a-kind piece that reflects the individuality of its wearer. Guided by a philosophy of “slow jewelry,” Madly Gems encourages mindful consumption and creates designs meant to be treasured for a lifetime.

Furthermore, each Madly Gems gemstone is hand-selected for its brilliance and transformed into a bespoke creation that tells a story of love and individuality. By championing fair labor and a supportive culture, the brand shines with integrity, a story that Saltine Communications, Madly Gems’ PR agency, is proud to tell.

Building on this commitment, and with East Ventures’ backing, Madly Gems is solidifying its place as a frontrunner in ethical luxury. By redefining what it means to wear fine jewelry, the brand is inspiring a new generation of conscious consumers who seek not just beauty, but also purpose, in the pieces they wear.

In their journey to global recognition, brands like Madly Gems often collaborate with public relations agencies to amplify their voice. Saltine Communications is one such PR agency that specializes in securing affordable media features and press interviews for startups and SMEs. With a focus on delivering guaranteed results without costly retainers, Saltine Communications ensures that brands receive the publicity they deserve.

As Madly Gems’ PR agency, we are proud to support their mission of bringing ethical, world-class jewelry to discerning consumers worldwide. At Saltine Communications, we’re committed to helping clients achieve their goals by crafting compelling narratives that resonate with their audience. Drop us a note at hello@saltinecomms.com to find out how we can get your brand into the media at affordable rates.

As Seen On : 

• CNA 938 

• MoneyFM 

• The Peak 

• CNA 

• The Weekender

• ELLE 

• ICON 

• CNA Lifestyle 

• The Straits Times

• BERITA