Mondays Made with PR Agency Saltine Communications in Redefining Everyday Jewelry with Purpose

Let’s dive into how Mondays Made’s PR Agency Saltine Communications helped transform bold career leaps into one of Singapore’s fastest-growing demi-fine jewelry brands

Born out of pandemic-era Facebook Live sessions, Mondays Made was founded by Sheaufen Tay and Sharlyn Koh to fill a gap in demi-fine jewelry that blends beauty with practicality. Every piece is designed in-house with thoughtful touches like reversible pendants and adjustable chains, ensuring wearers can style them effortlessly while expressing their individuality.

Building on this vision, the founders navigated an entrepreneurial journey that was far from easy. From teaching themselves digital marketing to taking the bold step of opening a boutique within just six months, they grew the brand step by step, always guided by customer feedback. Their persistence and resilience soon bore fruit: just 18 months later, Mondays Made unveiled a flagship space at VivoCity, four times the size of their first outlet. To mark this milestone, the brand partnered with Saltine Communications, Mondays Made’s PR Agency, who supported them in bringing the VivoCity launch event to life and amplifying its success.

Momentum grew with their viral Rise & Shine collaboration with US influencer Miki Rai, which sold out in minutes and underscored the brand’s vision of jewelry as personal storytelling. Alongside business success, Mondays Made also stands for purpose, supporting the Malala Fund to champion girls’ education worldwide. 

Through thoughtful design, bold decisions, and purpose-driven storytelling, Mondays Made has redefined demi-fine jewelry as a celebration of individuality and everyday courage. As Mondays Made’s PR Agency, Saltine Communications continues to champion the brand’s vision, positioning it not just as jewelry, but as a powerful expression of empowerment that turns even the most ordinary day into something worth celebrating.

Saltine Communications is proud to be Monday’s Made’s PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates. 

As Seen On : 

• Vulcan Post

• Lianhe Zaobao

• Shin Min Daily

• Lifestyle Collective

• GirlStyle

• Weekender Singapore

• MSN