A Brow-Raising Campaign with Perky Lash’s PR Agency: Saltine Communications on a Fabu-lash Media Cam
- saltinecomms
- Dec 6, 2023
- 2 min read
Updated: Jul 7, 2024
Follow us along our journey as Perky Lash’s dedicated PR agency and find out how we executed a successful PR campaign for the brand and celebrated their newest outlet opening at Northpoint.
From stunning lash extensions to dazzling nail art, beauty enhancement options are taking the world by storm. Lash enhancements, in particular, have become a hot trend. The industry is slated to be worth an impressive $2.3 billion by 2032, with a compound annual growth rate (CAGR) of 6.5%.
Simultaneously, nail art has evolved into a powerful form of self-expression, currently valued at an astounding $12 billion.
However, don’t let the large market shares fool you. Many consumers in Asia are seeking innovative ways to achieve their desired beauty transformations without breaking the bank. Today’s savvy consumers seek the perfect balance between cost and excellence, craving beauty enhancements that not only fit their budget, but also exceed their expectations.
How often have you walked into a salon with a budget in mind, only to leave spending far more than you planned? Or even worse, booked a session to relax and pamper yourself, but end up being subjected to stressful upselling tactics pushing a package “deal”?
Perky Lash seeks to end this dissonance. Their fixed pricing ensures that what you see is exactly what you pay – no surprises or pushy upsells. Customers are pampered, instead of treated as money-making machines. With transparent pricing and commitment to providing exceptional services without the need for packages, this innovative salon is reshaping the way we think about beauty and affordability.
Behind this simple, yet game-changing concept, is the tenacious and visionary Jasmin Tay. From a rented room in Bugis into a thriving beauty destination spanning four outlets, she has single-handedly built her beauty empire. Now, she is promoting her services to men as well, with media exposure powered by PR agency Saltine Communications and hopes to break long-held stigmas about male grooming,
Saltine Communications is proud to be Perky Lash’s agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
As seen on:
Shin Min Daily News
88.3 Jia FM
Published by Sally Yeo, Saltine Communications
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