Premium Drinkware Brand, Sttoke Elevates the Art of Coffee Drinking with PR Agency Saltine Communications
- saltinecomm
- Feb 24, 2025
- 2 min read
Step into the world of Sttoke through the lens of their PR agency, where we’ve had the pleasure of sharing their story and positioning this innovative Australian drinkware brand as a game-changer in the coffee industry. From the perfect cup of coffee to a sustainable lifestyle, discover how we brought the Swirl Cup to life in Singapore’s top-tier media.
Revolutionizing Coffee Culture, One Sip at a Time
Coffee isn’t just a drink - for some, it’s a ritual. Whether it's a morning pick-me-up or an afternoon escape, coffee has woven itself into the fabric of daily life. With this in mind, Sttoke, known for pioneering the world's first ceramic shatterproof reusable cup, is redefining the coffee experience with their latest innovation: the Swirl Cup. More than just a coffee cup; it’s an experience designed for those who appreciate the richness of flavor and the power of sustainability.
When tasked with promoting the Swirl Cup, we knew this was something truly special. Sttoke’s commitment to sustainability and high-end coffee culture resonated perfectly with Singapore’s coffee-loving community. Our focus was on reaching the country’s top-tier media outlets, those that fit Sttoke's brand ethos and influence. By crafting a media strategy that aligned with current trends - sustainability, premium at-home coffee experiences, and innovation - we successfully secured media coverage that placed Sttoke front and center in the eyes of the right audience.
The Swirl Cup: Where Function Meets Art
The cup’s parabolic bottom enhances aroma release, transforming every sip into a sensory experience. Imagine the aroma of your coffee filling the air as you take in the rich, nuanced flavors with every sip. Available in three elegant colors - Raspberry Rosé, Mojito Mint, and Champagne Greym, the Swirl Cup is not only a tool for drinking coffee, it’s a statement piece. Designed with a double-wall construction to keep your coffee cool to the touch, and stackable for easy storage, the Swirl Cup blends form with function in a way that no other cup can.
Inspired by World Cup Tasters Champion, Young Baek, the Swirl Cup was designed to extend the flavor experience to as many people as possible. Making it a perfect blend of art, design, and functionality.
As Sttoke’s PR agency, we were tasked with engaging top-tier media outlets that truly align with Sttoke’s brand and values. In Singapore, where coffee is not just a drink but a lifestyle, we carefully selected the most influential media platforms - those that have the power to create real impact and engage the right audience. Through strategic outreach, we were able to secure exclusive media features.
We’re proud to be working with Sttoke as their PR agency in sharing this unique product with the world and to celebrate Sttoke’s achievements alongside them. If you're looking to take your brand to the next level, drop us a note at hello@saltinecomms.com - we’d love to help you tell your story and get your brand into the media spotlight.
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