Explore the journeys of interior designers Fly Soh and Nicholas Heng as SG Interior’s PR agency, Saltine Communications works to position our client as one of the leading interior design firms in Singapore. We’ll uncover the key strategies behind their inspiring career transformations and how media outreach has played a pivotal role in their stories. Through a strong media presence, SG Interior continues to highlight its expertise, commitment to excellence, and ability to nurture talent from diverse backgrounds.

SG Interior has solidified its reputation as one of Singapore’s premier interior design firms, known for delivering high-quality, functional, and aesthetically compelling spaces. The company prides itself on its ability to create customized designs tailored to the unique needs of each client. With a strong emphasis on quality, trust, and customer satisfaction as SG Interior continues to push boundaries in the industry.
Driving Career Reinvention in Interior Design
SG Interior has solidified its reputation as one of Singapore’s premier interior design firms, known for delivering high-quality, functional, and aesthetically compelling spaces. The company prides itself on its ability to create customized designs tailored to the unique needs of each client. With a strong emphasis on quality, trust, and customer satisfaction as SG Interior continues to push boundaries in the industry.
Driving Career Reinvention in Interior Design

More than just an interior design firm, SG Interior recognizes the value of diverse experiences and actively welcomes professionals from different backgrounds who bring unique perspectives to their craft. By fostering a culture of learning and growth, SG Interior ensures that its team remains at the forefront of design trends and industry advancements.
This commitment to diversity in expertise is exemplified by the journeys of designers like Fly Soh and Nicholas Heng, both of whom have successfully transitioned into interior design under the mentorship and support of SG Interior. Their ability to adapt and excel within the company underscores SG Interior’s focus on nurturing talent and driving career reinvention.
Innovative Design Solutions for Every Client

“The client’s vision is always at the heart of the design process”. SG Interior specializes in creating bespoke interior spaces that are both beautiful and functional. Whether working on residential homes, commercial spaces, or specialized projects, SG Interior’s team of designers meticulously crafts each space to reflect the client’s lifestyle and practical needs.
Fly Soh, one of the key designers at SG Interior, brings a deep understanding of space transformation to the firm. His background in the events industry and his entrepreneurial background where he successfully managed manpower and logistics for top brands, has equipped him with a keen eye for detail and project management skills.
Nicholas Heng, another talented designer at SG Interior, transitioned from the education sector into interior design. Having spent over a decade in the tuition industry, Nicholas developed strong analytical and problem-solving skills, which he now applies to designing functional and well-thought-out spaces. His ability to understand clients’ needs and customize solutions reflects SG Interior’s dedication to fostering growth and skill development.
Media Outreach and Industry Recognition

Media strategy and creative story positioning executed by SG Interior’s PR agency has played a crucial role in helping Fly & Nicholas share their story with a wider audience. Through carefully crafted angles such as showcasing their journey of career reinvention and how their past experience enriches his design process, we’ve seen significant media traction. Both of their stories resonate with professionals considering a career change, and the company’s commitment to delivering high-quality design solutions that prioritize client relationships is drawing positive attention in the industry.
With the support of SG Interior PR agency, Saltine Communications, the company has been able to share its story with a broader audience. By showcasing its innovative design solutions and the talent behind its projects. Through media features and interviews, SG Interior has highlighted its unique approach to interior design, emphasizing its dedication to client satisfaction, creative solutions, and talent development which also serve as inspiration for professionals considering a career change and demonstrate the company’s role as a leader in the evolving interior design landscape.
Saltine Communications is proud to be SG Interior’s PR agency on record for this campaign in Singapore. We’re honored to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Reach out to us at hello@saltinecomms.com to find out how we can bring your brand’s story to the media and create an impactful media presence at affordable rates.
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