Explore Saltine’s journey as TwoHerbs’ PR agency to position our client as a leading hair treatment salon catering to both men and women, as we uncover the media strategies essential for an effective public relations campaign promoting their herbal hair loss treatments.
Breaking the Stigma: Redefining Hair Loss Treatments for Men
Hair loss is often perceived as a “woman’s problem” due to the vast range of hair care products targeted at women. However, the reality is that men are actually more susceptible to hair loss due to genetic predisposition and hormonal factors, specifically the continuous production of testosterone and its byproduct, Dihydrotestosterone (DHT).
Despite being a prevalent issue, men often struggle to talk about hair loss due to societal expectations of masculinity. The stigma around body image concerns in men has deterred them from seeking effective hair treatments, with most opting for costly medications or transplant surgery that may come with adverse side effects such as anxiety, depression, and reduced fertility.
A Gender-Neutral Approach to Hair Treatment
Inclusivity and self-care are becoming increasingly embraced, TwoHerbs is stepping up to break the stereotypes surrounding masculinity and hair treatment. As the only hair treatment salon in Singapore offering a proprietary blend of 100% Chinese and Ayurvedic herbal remedies, TwoHerbs is championing a natural, non-invasive approach to hair regrowth. Their unique formula enhances scalp recovery and has demonstrated visible results in as little as three months.
A key differentiator in TwoHerbs’ treatment process is the use of a cold cap - typically employed during chemotherapy - to stimulate hair follicles. This technique, combined with their herbal blend, provides an effective alternative to hair transplants and medication-based treatments.
Securing Media Visibility for TwoHerbs
Through strategic media positioning, Saltine Communications has successfully elevated TwoHerbs’ presence in major publications. By highlighting the brand’s unique formulation and its role in redefining men’s hair loss treatment, we have ensured widespread media coverage and engagement across digital and print platforms.
Saltine Communications is proud to be TwoHerbs’ PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Singapore and Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.
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