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Edtech Media Campaign by Visang's PR Agency, Saltine Communications

Updated: Jun 8

Are you looking for a local PR agency to represent your brand? Read more to find out how we executed a successful PR campaign for Visang in Singapore as their dedicated agency. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

As Covid-19 cases continue to rise in the community, all primary and special education schools students are placed on home-based learning. Currently, our government is gradually allowing students to be back on campus while ensuring that safe management measures are implemented effectively.


With home-based learning becoming a norm in Singapore, experts have advised that home-based learning comes with a lineup of difficulties for teachers, as well as the students and their parents as they adapt to the new format of learning. Education Minister Chan Chun Sing also acknowledged that young children, with their shorter attention spans and need for physical activity, may find virtual learning difficult. As children remain glued to their computers throughout the day, they require interactivity to stay keen on their educational materials.



Here’s where Visang, an education technology (EdTech) company comes into play! The company utilises a uniquely Korean learning culture via its interactive platform to educate and engage with exciting educational materials. Visang provides a wide range of educational materials such as Math Alive, Action Alphabet and Quiz Monster. Through its interactive and systemized platform with extensive educational materials, the company is dedicated to improving the educational experience one student at a time.

As to what sets Visang apart from its competitors, Visang Director of Global Strategy and Business Wookun Hur has highlighted to Daily Straits that the online learning service is specifically designed for group learning, so children can stay interested in their learning materials alongside their peers. The products allow teachers to track and assess the individual students’ learning paths while providing overall classroom activities such as discussions and group works.


With over 1,200 englisheye centers and a record of over 9,600 schools adopting Visang's textbooks, Visang has already made its mark in the education industry in South Korea. Speaking with Global EdTech, the company has successfully expanded its footprint to Singapore in May 2021 and hopes to take the Korean learning culture globally, into countries such as Canada, China and Vietnam.


Saltine Communications is proud to be Visang's PR agency on record for this campaign in Singapore. We’re honoured to be able to celebrate our clients’ achievements alongside them as their dedicated PR agency in Southeast Asia! Drop us a note at hello@saltinecomms.com to find out how we can get your brand onto the media at affordable rates.


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