PR Case Study: How Saltine Communications Helped Visang Expand Its EdTech Presence in Singapore
Updated: Jul 23
The rapid growth of digital learning has transformed how students, teachers and schools approach education. While the pandemic accelerated the adoption of online learning platforms, it also highlighted the challenges of maintaining student engagement and delivering effective virtual classroom experiences. For education technology companies entering new markets, building trust and demonstrating real educational value is essential for successful expansion.
As Visang’s Singapore PR Agency, Saltine Communications developed a strategic PR campaign that positioned the South Korean EdTech company as an innovative leader in interactive digital education. By focusing on thought leadership, educational innovation and the future of online learning, Saltine helped Visang secure valuable media coverage while strengthening its credibility within Singapore’s education sector.
Campaign Summary
Visang partnered with Saltine Communications to introduce its interactive learning platform to Singapore and establish itself as a trusted education technology provider. While the company had already built a strong reputation in South Korea, it needed a strategic PR campaign that would educate local educators, parents and industry stakeholders about its innovative approach to digital learning. Through media relations, executive profiling and education-focused storytelling, Saltine successfully positioned Visang as a forward-thinking EdTech company supporting the future of learning.
Client Background
Visang is one of South Korea’s leading education technology companies, providing interactive learning solutions for schools, educators and students. Its digital education ecosystem includes platforms such as Math Alive, Action Alphabet and Quiz Monster, designed to make learning more engaging through interactive classroom experiences.
With more than 1,200 Englisheye centres and over 9,600 schools adopting Visang’s educational materials in South Korea, the company has established itself as a recognised leader in digital education while continuing its international expansion into markets including Singapore.
The Challenge
As online learning became increasingly common during the pandemic, educators faced growing challenges in maintaining classroom engagement while delivering quality education remotely.
Although Visang offered proven educational technology, the company needed to introduce its learning philosophy to a new market where schools and parents were already evaluating numerous digital education platforms.
Saltine Communications recognised that the campaign needed to focus on broader conversations surrounding the future of education rather than simply promoting software features. The objective was to position Visang as an education partner helping teachers create more engaging and effective learning experiences.
Our PR Strategy
As a Singapore PR Agency specialising in technology and corporate communications, Saltine Communications developed a thought leadership campaign centred around educational innovation and digital transformation.
Rather than focusing solely on product functionality, Saltine positioned Visang’s leadership as experts who could contribute valuable perspectives on home-based learning, classroom engagement and the evolving role of technology in education.
The campaign highlighted how Visang’s collaborative learning platform enabled teachers to monitor student progress while encouraging group interaction and participation. Saltine also emphasised the company’s successful track record in South Korea, reinforcing its credibility as an established EdTech provider entering Singapore.
By aligning Visang’s expertise with ongoing discussions about digital education, Saltine secured meaningful editorial opportunities that showcased the company’s innovative approach to learning.
Media Coverage Secured
Saltine Communications secured media coverage across respected education, technology and business publications.
Visang was featured by Global EdTech, DailyStraits, PRLog and The Vent Machine, where the company’s leadership shared insights into the future of online education, collaborative learning and the growing importance of interactive classroom technologies.
The campaign helped introduce Visang to educators, schools and education stakeholders while strengthening its reputation through trusted third-party editorial coverage.
Campaign Results
The campaign successfully increased Visang’s visibility within Singapore’s education sector while reinforcing its reputation as an innovative EdTech company.
Beyond raising brand awareness, the campaign educated educators and parents on the value of collaborative digital learning while showcasing Visang’s proven experience in one of Asia’s most advanced education markets.
Through earned media coverage, Visang strengthened its market credibility and supported its long-term expansion strategy across Southeast Asia.
Why This Campaign Worked
This campaign succeeded because it addressed a timely challenge facing educators rather than focusing solely on educational technology.
Instead of promoting software features, Saltine Communications positioned Visang within broader conversations surrounding home-based learning, classroom engagement and the future of digital education.
By connecting Visang’s technology to real educational challenges, Saltine created media stories that were informative, relevant and valuable to both journalists and readers.
Why Brands Hire Saltine Communications
Expanding into a new market requires more than introducing a product—it requires building trust and demonstrating expertise.
Saltine Communications helps technology companies communicate complex solutions through compelling media stories that educate audiences while strengthening business credibility.
For Visang, this meant positioning the company as an education thought leader rather than simply another software provider, resulting in earned media coverage that supported long-term market expansion.
Frequently Asked Questions
How can EdTech companies secure media coverage in Singapore?
EdTech companies can increase media opportunities by focusing on educational trends, thought leadership, innovation and the real-world impact of their technology instead of relying solely on product announcements.
Why is PR important for education technology companies?
PR builds credibility with educators, parents and institutional partners while helping companies differentiate themselves through trusted third-party media coverage.
What does a Singapore PR Agency do?
A Singapore PR Agency develops strategic media campaigns, creates compelling story angles and secures earned media coverage that strengthens brand awareness and reputation.
How did Saltine Communications help Visang?
Saltine Communications positioned Visang as an education technology thought leader through media relations, executive profiling and education-focused storytelling, resulting in media coverage that supported the company’s expansion into Singapore.
Why is thought leadership effective for EdTech companies?
Thought leadership enables EdTech companies to educate the market, demonstrate expertise and build trust with schools, educators and decision-makers.
About Saltine Communications
Saltine Communications is a Singapore-based PR agency specialising in media relations, thought leadership, founder profiling and guaranteed media opportunities for startups, SMEs and established brands.
The agency has secured coverage across publications including The Straits Times, CNA, Business Times, Tatler, Vogue Singapore, Mothership, Lianhe Zaobao and many others.
If you’re looking to increase brand visibility, establish thought leadership and secure meaningful media coverage, contact Saltine Communications to discover how strategic PR can support your growth.
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